Entrée Capital’s “Founder Spotlight” series is a collection of video and written blogs that aim to highlight some of the inspiring founders in our portfolio and to share some of the lessons that they’ve learned along the way.

 

In this episode, we chatted with Ron Gura, Co-Founder and CEO of Empathy which helps families deal with loss, incorporating both emotional and logistical support for the families in their time of need.

Ron Gura
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Co-Founder and CEO of Empathy

In the conversation Ron discussed building a business model for an “infrequent product”, the do’s and don’ts of working with a “champion” in a large organization, the importance of design, and more.

 

A bit about Ron:

Ron is a tech entrepreneur who has brought his love for developing empowering products to startups and major international corporations alike. As SVP at WeWork, Ron started and oversaw a global R&D center of 250 team members, responsible for the tools and systems that helped the company scale operationally. Previously, Ron served as Entrepreneur in Residence at Aleph, a $850M early-stage venture capital fund. Prior to that, Ron served as a Product Director and GM at eBay, leading its business incubation organization. Ron joined eBay as a result of the 2011 acquisition of The Gifts Project, a social-commerce startup where he served as Co-Founder & CEO.

 

A bit about Empathy:

Empathy’s mission is to help families deal with loss, incorporating both emotional and logistical support for the families in their time of need. Powered by technology and driven by purpose, Empathy’s application, awarded Google Play’s 2021 “Best App for Good” and CB Insights’ “Top Digital Health Companies Of 2021” , simplifies and streamlines end-of-life bureaucracy with personalized plans and grief support. Launched in 2021 and headquartered in New York and Tel Aviv, Empathy partners with organizations across industries, including Fortune 100 companies, HR benefit providers, insurers, hospice care, and more, to reach as many bereaved families as possible in their time of need.

To receive more information about Empathy’s app, visit them at empathy.com.

Watch Ron's Founder Spotlight Interview: