Listen on: 
Spotify | 
Apple Podcasts
Episode Highlights
Featuring:
🎙️ Elad Schulman, CEO & Co-Founder of Lasso Security
🎙️ Nir Sabato, Investor at Entrée Capital
💡 From chatbot hacks to startup sparks
A late-night experiment breaking a chatbot exposed how GenAI could bypass traditional cybersecurity. That moment led Elad Schulman to launch Lasso and build a company around securing AI-native environments at scale.
👥 Second-time founder advantage
After a successful exit with Segasec, Elad approached Lasso differently—bringing in trusted teammates, experienced advisors, and investors from day one. His takeaway: building fast starts with building trust early.
🔐 Securing GenAI’s messy middle
As LLMs become the foundation of modern applications, new attack surfaces emerge that legacy tools can’t address. Lasso is building the dedicated security layer to protect enterprises navigating this fast-evolving GenAI landscape.
⚔️ Embrace the crowd, differentiate boldly
Lasso sees competition as a sign of opportunity, not threat. Instead of blending in, Lasso leaned into bold branding—like their cowboy-hat identity—to stand out, get remembered, and spark meaningful conversations with CISOs.
🤝 How to build trust with enterprise clients
Trust isn’t built on features alone. Elad shares how clarity, honesty, and real conversations, especially about what you don’t do, create long-term partnerships with security-conscious buyers.
🧠 Founder playbook: kill fast, plan deep
In a world where product cycles are shrinking and unknowns multiply, Elad advises founders to kill weak features quickly, use AI internally across the org, and build flexible infrastructure ready for what’s next—even if it hasn’t shown up yet.
