Selling to Developers: How to Build a Successful B2D Go-To-Market Strategy

clock2.png Tuesday March 1, 2022 | 3:00pm (Israel)

loc2.png Online



Building an effective GTM strategy is hard enough, and in the B2D and DevTools space, this challenge becomes even more complex. Should startups selling to developers take a PLG approach, or is top-down the right move? What about an open-source strategy? Is starting off as free the only way to go? How has the B2D market changed over time? 


Join Entrée Capital in our upcoming webinar panel to hear from founders and product managers from startups of various stages about how they built and adapted a GTM strategy for their developer-focused product and get answers to many of the questions you might have about selling to developers.


Moderator and Panelists

Adi GozesPartner at Entrée Capital

Adi Gozes began her career as an officer in IDF’s elite technology intelligence unit, 8200, where she led software development teams. Subsequently, Adi spent a decade in product management and business growth for startups, leading the development of products in multiple areas of technology, including computer vision, DataOps, and machine learning. Prior to joining Entrée as a Venture Partner and now, Partner, Adi was an investor at Samsung Catalyst Fund, investing in startups focused on areas such as AI, autonomous vehicles, IoT, cloud infrastructure, and more. Adi holds both a BSc in computer science and an MBA, and graduated magna cum laude from Tel Aviv University.

Sagi DudaiEVP Product at JFrog

Sagi Dudai has extensive experience at the forefront of the fastest-moving technology trends in software delivery and IT, spanning cloud, mobile, AI, ML and edge applications. Dudai has proven experience driving multimillion-dollar R&D efforts at scale, as well as managing and inspiring thousands of worldwide development and DevOps teams to continuously deliver cutting-edge, innovative solutions to market. For example, as CTO at Vonage where he led a global organization of approximately 1,000 employees, supporting a $1.3B revenue organization, Dudai oversaw R&D as well as the development of new products and was instrumental in leading the company’s successful Vonage Business Cloud rollout.

Shimon ToltsCEO & Co-Founder at Datree

Shimon Tolts is the CEO & Co-Founder of Datree (YC W20), preventing misconfigurations in Kubernetes. Ex-ironSource (NASDAQ:IS) General Manager of the Infrastructure Engineering Division for 400 developers. Shimon is the Co-Organizer of the UpWards PLG Founder Group for 200 founders. In addition, Shimon is an AWS Community Hero leading the Israeli Community with 8,000 Cloud Engineers.

Yuval HazazFounder and CEO at Amplication

Yuval Hazaz is a developer, entrepreneur, and open-source believer!
He is currently building an open-source PaaS for cloud development.