How to Find Product Market Fit in Enterprise SaaS The Playbook

clock2.png Wednesday September 21, 2022 | 9:30-11:30

loc2.png AWS Floor28, Derech Menachem Begin 121, Tel Aviv-Yafo (and livestreamed via Zoom)

Event Details


Join Entrée Capital to learn about PMF in Enterprise SaaS from a renowned expert panel of B2B SaaS founders and veteran C-levels including Amir Orad (CEO, Sisense), Iris Shoor (Director of Product, LinkedIn), Adi Sharabani (CTO, Snyk), and Sagi Gidali (Co-Founder & CGO, Perimeter81) with opening remarks by David Roldán, Jr, (Head of Startup Business Development – EMEA at Amazon Web Services).





? Finding your product-market fit is a critical determinant for B2B or enterprise SaaS companies, often laying the foundation for growth. But finding your (sometimes elusive) PMF is a complex process with many different and opposing playbooks. Now is your chance to learn from the experts about:

✔️ How they found their PMF?

✔️ What key metrics they used to measure PMF?

✔️ How their product’s pricing evolved as they grew?

✔️ How they knew when to pivot based on customer need?

✔️ How they decided whether to focus on CAC (customer acquisition costs) or ACV (annual contract value)?

✔️ What common “industry” or “VC” rules turned out to be completely wrong about their business? 


And more…


?? Event will be in-person in Tel Aviv and livestreamed via Zoom.

⏰ Doors open at 9:30am. Panel will begin promptly at 10am.

? Light breakfast refreshments will be served.


* Please note, due to limited space, in-person attendance priority will be given to entrepreneurs, founders, and C-levels of startups. We will email and update registrants about their confirmed attendance status (either in-person or via Zoom) 2 weeks prior to the event.


Please email with any questions.



Speakers and Moderators

Amir OradCEO, Sisense

Amir is CEO and chairman of the board. With focus on building and scaling companies, Amir has led startups to become industry leaders with hundreds of millions in revenue and multiple M&As. He is a serial entrepreneur, specializing in growing big data and cybersecurity businesses, with over 25 years of experience as a leader in these fields. During his previous tenure at NICE Actimize, he grew the business 10x to a $200M revenue run rate. Previously he was co-founder of Cyota, which he sold to RSA Security. He holds an MBA from Columbia University and has been acknowledged as a Top 50 SaaS CEO.

Iris Shoor Director of Product, LinkedIn

Iris Shoor is a serial entrepreneur. Iris co-founded VisualTao which was acquired by Autodesk in 2009. Subsequently, she co-founded OverOps, and then she founded and was the CEO of Oribi, an innovative marketing analytics tool that provides a code-free alternative to Google analytics and BI tools. In February 2022, LinkedIn acquired Oribi to expand its marketing technology. Iris is now leading LinkedIn’s Israeli R&D site as the Director of Product.

Adi SharabaniCTO of Snyk

Adi Sharabani is the CTO of Snyk, and a world-renowned security expert with decades of experience in security and research. Before joining Snyk, Adi was a general manager at Symantec (acquired by Broadcom) running its Endpoint Solutions business. Adi joined Symantec via the acquisition of Skycure, the leading Mobile Threat Defense company, which he co-founded in 2012. Prior to founding Skycure Adi was the leader of security for IBM software products. He came to IBM through the acquisition of Watchfire, a market leader in the field of application security, where he built and led its security and research groups. Adi holds more than 25 patents in the security space. Adi earned a BSc in Mathematics and Physics from Tel Aviv University.

Sagi GidaliCo-Founder and CGO at Perimeter81

Sagi has been a serial entrepreneur since he was nine years old. But instead of printing and selling stickers, he creates, scales, and optimizes SaaS solutions. Before he established Perimeter 81—and SaferVPN with Amit—he worked as a UX consultant for Siemens. Today, Sagi leads all of Perimeter 81’s demand generation, marketing, and design. During his army service, he worked in the IDF’s elite visual intelligence unit and later was a software developer at Imperva. He has a patent for the security of public Wi-Fi networks and received a B.Sc. in Computer Science and Economics from Tel Aviv University.

David Roldán, Jr.Head of Startup Business Development - EMEA at AWS

David Roldán, Jr is experienced in building international teams and go-to-market strategy serving early stage startups up through growth stages. Prior to his time at AWS, David was the Head of Venture Capital & Startup Business Development - Europe at Google, the Head of Start Up, Developer Experience & Investor Programmes at Rackspace, and was a technology advisor at EY. David is an avid publid speaker and has presented at Lean Startup Summit, SaaStock, Slush, TechCrunch Disrupt, 4YFN, Web Summit, VivaTech, and more.

Eran BielskiGeneral Partner at Entrée Capital

Eran Bielski is a General Partner at Entrée Capital. He joined Entrée Capital in 2015, where he co-founded the SigmaLabs accelerator and ran a portfolio startup before specializing in investing and becoming a Partner in 2018. Prior to joining Entrée, Eran focused on financial restructuring and M&A's at JP Morgan. He graduated Magna Cum Laude with a B.A in business and finance from IDC, where he also worked as a guest lecturer and teaching assistant in entrepreneurship.

Fay GoldsteinDirector of MarCom at Entrée Capital

Fay Goldstein is a USA native with 8+ years of communication, marketing, and branding experience. She graduated magna cum laude with an honor’s degree from Florida International University, served in the IDF Spokesperson's Unit, was the managing director of a US-based NGO, and was the Strategic Communications and Development Manager at a cybersecurity startup. Fay currently heads Entrée's marketing, strategic communications, and brand efforts.