Bluewhite announces a partnership with New Holland to bring technology to tractors

The relationship between the two companies began a couple years ago, a time when both companies were considering how best to deploy agtech innovations to orchards and vineyards, says Bluewhite chief business officer Alon Ascher.

“New Holland was a natural choice for collaboration as the leading OEM for the orchard and vineyard equipment sector, but it was our shared values and joint commitment to innovation that forged the long-term partnership we have today.”

“The integration of Bluewhite into our technology stack allows our customers to access much-needed autonomous technology in an attainable aftermarket solution,” says Carlo Lambro, brand president of New Holland.