Coldplay Backed Cultured Meat Startup SCiFi Foods Raises $29 Million

California-based food technology startup SCiFi Foods, which recently rebranded from Artemys Foods, has raised $29 million, including a $22 million series A round led by VC firm Andreessen Horowitz, promising to bring cultivated meat to the market at a more affordable price upon the U.S. regulatory approval.

SCiFi Foods also appointed Myra Pasek, who serves as general counsel at Iron Ox, an agriculture technology company combining AI and robotics to improve the sustainability of agriculture, as its new board member. Pasek’s previously served as general counsel at Impossible Foods, and director of communications at TeslaTSLA +4.7%.

The company’s early backers include British rock band Coldplay, which has invested in green tech as part their world tour’s sustainability initiatives, as well as Valor Siren Ventures, BoxGroup, Entree Capital, and Prelude Ventures.