Noam Toister, Co-Founder of Travelier, discussing the changes in the transportation sector

From the computerized reservation systems airlines invented in the 1960s to embracing generative AI, travel has always been at the forefront of using technology to improve the experience for users and the bottom lines for businesses.

Today’s travelers have taken to online and mobile booking, and while offline agents still have a role to play, many regions and categories have reached a tipping point where online is a bigger share of the market than offline.

Some verticals within travel are more advanced than others. Ground and sea transportation is an important part of the travel landscape, but the sector has been slow to embrace technology. As an industry expert who founded Travelier, one of the earliest online businesses in this sector, I believe change is happening apace and that ground and sea transportation is heading toward a tipping point where online and digitization will become dominant.