Building an effective GTM strategy is hard enough, and in the B2D/DevTools space, this challenge becomes even more complex. Should startups selling to developers take a PLG approach, or is top-down the right move? What about an open-source strategy? Is starting off as free the only way to go? How has the DevTools market changed over time?
Watch this webinar recording to hear from founders and product managers from startups of various stages about how they built and adapted a GTM strategy for their developer-focused product and get answers to many of the questions you might have about selling to developers.
Panelists and Moderator