AnyRoad, which brings the ‘rigor of digital marketing measurement’ to IRL experiences, nabs $47M

AnyRoad, a so-called “experience relationship management” (ERM) platform that enables brands to capture customer data and manage live experiences, has raised $47 million in a series B round of funding.

Founded in 2014, AnyRoad works with major brands such as Diageo, Honda and Ben & Jerry’s to help them track just about every touchpoint they have with current and would-be customers in a live setting — that could be anything from managing the ticketing and booking experience for a museum tour, to handling on-site registrations, payments and garnering feedback.