Bookaway Buys Argentina’s Plataforma 10 in Intercity Bus Booking Rollup

Skift | March 21, 2022

Bookaway Group, which provides reservation platforms and operational software for intercity bus and ferry operators, recently acquired Plataforma 10, an online travel agency based in Argentina.

The companies didn’t disclose the deal terms. The acquisition is completed and has passed regulatory hurdles.

“We’ll give them the opportunity to expand regionally into countries like Brazil, Chile, Paraguay, and Peru where online penetration hasn’t gone beyond 10 percent,” said Noam Toister, CEO and co-founder of Bookaway.