Empathy closes $47M for AI to help with the practical and emotional bereavement process

TechCrunch | March 12, 2024

Death, as the famous saying goes, is one of the inevitable certainties of life. But that doesn’t make coping with it any easier — not least because while loved ones are grieving, they must also handle a dizzying number of practical tasks, from organizing funerals through to settling finances for the deceased. A startup called Empathy has built a platform to help navigate this tricky space, and now with some 40 million people using the platform it’s raised $47 million more in funding to grow.

The equity round, a Series B, is being led by new backer Index Ventures with several major insurance companies — MassMutual Ventures, MetLife, New York Life, Securian, and Sumitomo — participating as strategic investors. While the company initially launched with a more direct sales model, these days, it primarily works via a B2B2C approach, providing services via policies from employers or insurers, which together account for 99% of its business.

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