Empathy named as one of Wired’s Hottest Startups in Tel Aviv list

Empathy combines technology and human support to help grieving family members through the logistical tasks and emotional trauma following the death of a loved one. The app can help arrange a funeral and validate a will, founders Ron Gura and Yonatan Bergman argue, but human support from care managers offering emotional assistance is essential. Founded in 2020, the company has raised $43 million in two rounds of funding from the likes of Entrée Capital and Aleph, as well as angel investors including Micha Kaufman, cofounder of Fiverr. Empathy reports that 92 percent of users reported feeling better after using the app, and that US Empathy users saved $3,007 on average. The company now has partnerships with Goldman Sachs and New York Life to help employees. empathy.com