Guidde raises $11.6 million for its AI-based documentation videos

TechCrunch | October 31, 2023

Organizations today rely on a growing number of apps to get work done. According to Statista, in 2022, companies were licensing an average of 130 software-as-a-service (SaaS) apps, up from just eight in 2015.

What that means for employees, generally, is more work — more work getting up to speed with the various tools, reading documentation and completing tutorials, and even prepping for certifications, in some cases. A recent poll from Okta, the IT services management company, suggests that “app overload” is a top productivity blocker, with 26% of employees responding to the survey saying that it makes them less efficient at work.

A partial solution, believes Yoav Einav, a Belmont-based entrepreneur, is a tool that lets users create visual documentation — videos, mainly — for software onboarding. Einav is the co-founder and CEO of Guidde, which leverages generative AI to automatically create embeddable video clips that instruct on how to use different web-based software apps.

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