Niio Announces $15M Series A

The round was co-led by L Catterton, a joint venture between LVMH and Catterton, Entrée Capital and Pico Venture Partners. Additional investors also joined, including Saga VC, as well as leading artists, art collectors, museums, gallerists and trustees at institutions such as MOMA and Guggenheim as well as Shalom McKenzie, an online gambling entrepreneur and investor who also invests in NFTs. Prior to the Series A round, Niio had raised $8 million, initially from strategic angels, followed by a seed round from institutions in 2017.