OpenWeb acquiring advertising platform ADYOULIKE for $100 million
Calcalist | April 12, 2022
Israeli unicorn OpenWeb, which develops an audience relationship platform, announced on Tuesday that it is acquiring France-based ADYOULIKE, a global advertising platform. This acquisition connects OpenWeb’s network of more than 1,000 top-tier publishers including Forbes, Newsweek, and Refinery29, with ADYOULIKE’s digital advertising marketplace. The acquisition of ADYOULIKE was made for a mix of cash and stock with a total value of $100 million. This is OpenWeb’s second acquisition of 2022 after announcing In January that it had acquired Hive Media Group, a U.S. digital publisher and engagement platform, in a deal valued at $60 million.