OpenWeb, Which Helps Publishers Target Readers With Ads, Raises $170 Million
Open Web Technologies Ltd., which helps publishers engage readers and target them with ads, raised $170 million in a Series F round led by Canadian venture firm Georgian Partners, the company said.
The new round values OpenWeb at $1.5 billion, up from $1 billion in its previous round, according to the company.
The funding arrives at a time when venture-capital firms and other investors have largely cooled on tech startups.
OpenWeb launched in Israel in 2014 to help publishers add comment threads to their stories. It later expanded its services to include live-blogging, polling and data-management tools, as well as the placement of ads across publishers’ sites.
Earlier this year, the company acquired French digital advertising firm Adyoulike for $100 million in cash and stock in order to help clients collect first-party data from their readers for ad-targeting purposes.
