Subscription Carbon Offsetting Platform Ecologi Hits 8m Total Raised

People subscribe to music, so why wouldn’t they subscribe to carbon offsetting to alleviate their conscience about the climate crisis? That’s partly the thinking behind U.K. startup Ecologi, which uses the funds to plant 1 million trees every 10 days in places like Africa and Latin America, as well as doing things like protecting peatlands in Indonesia. By doing this it reduces your carbon footprint by buying carbon offsets tailored to what you consume.

In April, Ecologi closed a seed investment round of $5.75 million (£4.05 million) at a pre-money valuation of £16.5 million from lead investor General Catalyst, with and Entrée Capital.

The subscription service — used by 35,000 individuals and businesses — allows members to “grow their own forest” with at least 12 trees a month and offset their carbon footprint by funding a wide range of the carbon-reducing projects.