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Episode Highlights
Featuring:
🎙️ Yoav Einav, CEO & Co-Founder of Guidde
🎙️ Eran Bielski, General Partner at Entrée Capital
💡 What Is Product-Led Sales (PLS) and Why Is It Taking Over?
- PLS combines the low-touch virality of product-led growth with a high-conversion sales layer.
- More than 75% of revenue at top PLG companies like Notion, Miro, and Canva actually comes from sales—not self-serve alone.
📊 Data-Driven Growth from Day One
- PLS success starts with knowing your funnel: visits → signups → activation → expansion.
- But it’s not just about the numbers—early-stage founders still need to talk to users to validate the data.
🌀 How Guidde Scales Inside Organizations
- From one team to an entire org: Guidde’s virality is built on product usage and social triggers.
- Think B2C-style loops applied to B2B workflows—turning viewers into creators and champions.
🚀 Going from Product-Market Fit to $1B ARR
- Guidde uses personalized AI, smart distribution, and an inbound-only GTM to expand globally.
- The result: 6-figure deals closed in 40 days, across teams like L&D, support, and IT.
🤖 AI, Automation & the Future of GTM
- With GenAI and autonomous agents, small teams can now do 10x the work.
- From content creation to dynamic pricing experiments, AI is embedded in every part of Guidde’s engine.
💡 Final Thought:
PLS isn’t just a tactic—it’s a company-wide mindset. It’s how today’s most ambitious startups are scaling faster, expanding wider, and reaching $1B ARR with fewer resources.
